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FOR IMMEDIATE RELEASE
October 13th , 2026
Bolton, Ontario – On Saturday, October 17th, 2026, The Beer Store invites Ontario consumers to attempt a GUINNESS WORLD RECORDS™ title for most container deposit return transactions in 24 hours (multiple venues). To celebrate this historic effort and encourage participation across Ontario, the Beer Store will provide customers with +20% more value on their empty alcohol container returns and consumers can earn an extra +10% on their empty returns through The Beer Store App on Saturday, October 17th only.
“Come be part of history, bring back your empty alcohol containers to The Beer Store on Saturday, October 17th as we work to set a GUINNESS WORLD RECORDS™ title,” said Ozzie Ahmed, VP Retail TBS. “To reach the goal, we’re offering consumers +20% more value for empty alcohol containers.
This promotion is only applicable to empty alcohol containers purchased in Ontario returned for deposit refund at Beer Store retail locations. Kegs are excluded from this promotional offer. This promotion is only valid at participating Beer Store retail locations. Visit here to view retail store locations and operating hours. Many stores will extend their hours on this day only to accommodate the event.
“On October 17th , visit The Beer Store to shop Ontario’s best selection of ice-cold beer and get more for your empties as we attempt to set a record,” added Ahmed.
Quick Facts
On Saturday, October 17th , customers will receive +20% more return deposit value on empty alcohol containers sold in Ontario.
Consumers can earn an extra +10% on their empty returns through The Beer Store App and show their Customer QR code at checkout, on October 17th , 2026, only.
Annually millions of Ontarians return around 1.6 billion empty alcohol containers.
In 2026, The Beer Store opened two new locations in Toronto specifically designed to make returning empties easy and convenient.
This promotion is only valid at participating Beer Store retail locations. Visit www.thebeersore.ca/locations to find a retail store near you. Authorized empty container dealers are exempt from this promotion.
Notes for journalists
Journalists or photographers looking to get pictures or b-roll are encouraged to contact mediainquiries@thebeerstore.ca to set up opportunities anywhere in Ontario.
Requests to film empty alcohol container transactions inside Beer Stores must be submitted by Friday, October 16th , 2026
Reporters in Ottawa are invited to visit The Beer Store at 720 Eagleson Rd., Kanata
Reporters in Toronto are invited to visit The Beer Store at 81 Billy Bishop Way, North York
Returning Empty Alcohol Containers
The Beer Store launched an Empty Return Locator to make it easier than ever to find a Beer Store or alternative location that accepts empty alcohol containers so consumers can get their deposit back.
In 2025, Beer Store customers brought back approximately 1.6 billion empty alcohol containers for reuse, recycling and to get deposit money back. The Beer Store is Ontario’s proven recycling and reuse solution for empty alcohol containers, including beer bottles and cans, as well as wine and spirit containers sold in Ontario. In almost 100 years of operation TBS has successfully collected for reuse or recycling over 175 billion empty alcohol containers.
Consumers can find the Locator on the Beer Store’s website. Visit www.thebeerstore.ca/where-to return-empties. From the homepage of www.thebeerstore.ca, in the navigation bar select ‘Returning Empties’. This menu will drop down, then select ‘Where to Return Empties’.
About The Beer Store
Owned by Ontario-based brewers and named one of Canada’s Greenest Employers 2025 and 2026, the Beer Store is an integrated business including Ontario’s largest beer retailer, the convenient location for returning empty alcohol containers and leading beverage distributor. The TBS logistics division has distribution centres strategically located across the province to meet the needs of customers.
The Beer Store proudly distributed over 3.2 million hectoliters of beer to thousands of retail and convenience customers in 2025. The Beer Store is deeply committed to responsible sales and not selling to minors or people who are intoxicated, challenging almost 1.3 million customers in 2025. It is also one of the greenest retailers in the world, annually collecting for reuse and recycling approximately 1.6 billion empty alcohol containers. The Beer Store employs thousands of hard-working Ontarians with well-paying full-time and part-time jobs.
Media Contact
The Beer Store